🍯 I Bet Your Email Flows Are Broken

Hello DTC Savage,

Email flows done wrong? They’re like pouring water into a leaky bucket.

Spamming your customers and hoping for sales? That’s a one-way ticket to lost trust and dwindling revenue. (Been there, learned that.)

But don’t worry. You can turn any ‘broken’ email list around with these 3 SIMPLE strategies:

1. Get Your Flow Logic Straight

Every email flow needs to be laser-focused and working together - not against each other. Here’s the non-negotiable top 5 flows that drive results:

• Welcome Flow: Your first impression matters. Emails in a well-optimized welcome flow generate 320% more revenue per email compared to standard campaigns.

• Post-Purchase Flow: Turn one-time buyers into repeat customers. Retained customers can contribute up to 80% of future revenue for a brand.

• Abandonment Flows: Don’t let carts slip away. Abandonment emails have an average open rate of 45% and a conversion rate of 10%–15%.

• Upsell Flows: Boost AOV by recommending complementary products post-purchase.

• Re-engagement Flows: Win back dormant customers and extend their lifetime value. Stop overcomplicating your flows. Focus on these fundamentals, and you’ll see results.

2. Test the Right Things (Hint: Not Your Subject Lines)

Forget obsessing over subject lines or timing hacks. Testing what matters most will move the needle. Here’s what to focus on:

• Offer: Make it irresistible. For example, brands offering free shipping see an average conversion rate increase of 20%. Bundle deals or bonuses can also work wonders.

• Merchandising: Most customers won’t scroll past the first 33% of an email. Keep your best content above the fold and include a clear CTA early on.

• Landing Pages: Your landing page needs to scream “convert now.” Brands with streamlined, conversion-optimized landing pages experience 2–3x higher click-to-purchase rates.

Pro tip: Use A/B testing to find the offers and pages that resonate most with your audience.

3. Optimize Ruthlessly

The first two emails in any critical flow can make or break performance. This is where optimization matters most. Focus your testing on:

• Offer: Does the value proposition resonate? Are you giving customers a reason to act now?

• Design: Is the email visually appealing, convert-able, and easy to navigate? Emails with these concepts in mind see 18% higher engagement rates.

• Copy: Is your copy and CTAs clear and compelling? Emails with personalized copy and images generate 50% higher open rates.

This isn’t a one-and-done process. Keep tweaking and refining your flows until you unlock peak performance.

Key Takeaways

Your capture (pop-up) and the first 1–2 emails in every critical flow need to be tested in perpetuity. Don’t overcomplicate things. Focus on hammering the fundamentals:

• Nail your offer, design, and copy.

• Test your flows at all times, focusing on what drives conversions.

When you focus on these basics, the results will follow - and so will the revenue.

Lastly, I would love to chat with you on LinkedIn if we aren’t already connected.

Talk soon,
Feras