🍯 Special Sauce: The Crash Course on Scaling to $10M

Hello DTC Savage,

I work with a ton of 8- and 9-figure brands, but today, on this ultra special edition of The Sauce, want to talk about the crash course for scaling an e-commerce brand to $10M. This isn’t theory. It’s a step-by-step breakdown of what it actually takes to grow from zero to eight figures.

I’ve seen it many times. No fluff, no filler - just the playbook:

Master Every Role at $0–100K

At this stage, you’re a one-person show. CEO, marketer, accountant, customer support - you name it, you do it. Learn every corner of your business so you can sniff out BS later. Skipping this stage will cost you down the road. Don’t outsource too much, too early.

Stat to know: 90% of startups fail, and one of the biggest reasons is founders who don’t fully understand their business mechanics.

Focus on Product-Market Fit

No product-market fit? Nothing else matters. Your priority is nailing what your customers want and doubling down on it. Unsure if you’ve got it? Your revenue will tell you. Brands that achieve product-market fit grow 4x faster than those still searching for it. Talk to your customers, a lot.

Outsource Strategically at $100K–$1M

Once you’ve figured out your strengths, it’s time to focus there and outsource the rest. Hire freelancers or part-timers to fill gaps and keep you moving. Founders who delegate effectively see 33% faster growth than those who try to do it all themselves.

Double Down on Winners

This is where you identify your bread and butter. Lock in on your key product categories, refine them, and scale hard. At MANSSION, we made stacks our thing - and it paid off.

Stat to know: Your top 20% of products will often account for 80% of revenue. Double down here instead of chasing shiny new ideas.

Build Systems That Scale

You can hustle your way to $1M, but scaling to $10M? That’s all systems. Streamline operations, from supply chain to marketing, so your business doesn’t crack under the pressure of growth. Brands that invest in scalable systems grow revenue by 20–30% faster than their competitors.

Know Your Customer Inside-Out

Once you hit $1M+, understanding your audience becomes everything. Use data, surveys, and direct feedback to figure out what they actually want - and then deliver it. Brands with strong customer insights grow 23% faster than those relying on guesswork.

Hire the Right People

Here’s your $1M - $10M game changer: A-players. Hire people who are better than you at what they do. Teams with top talent outperform their peers by 30% or more.

Expand Smartly

Now’s not the time to roll out 100 new SKUs. Focus on complementary products that align with your bestsellers. Deepen your niche before you broaden it. Fast-scaling brands see 40% of their revenue growth from strategic product expansions versus just SKU count.

Shift From Hustler to Leader

The brute-force grind that got you here won’t get you further. Your role shifts to strategy, team management, and scaling intelligently. Businesses with strong leadership grow 35% faster and are far more resilient during downturns.

Be Relentlessly Adaptable

What got you to one milestone won’t get you to the next. Stay open to change, keep learning, and trust the process. Growth isn’t linear - but it’s always worth it.

From the trenches to $10M, this is the blueprint. The rest is up to you to execute.

P.S. Ready to level up your retention game while you scale? Let’s talk.

Lastly, I would love to chat with you on LinkedIn if we aren’t already connected.

Talk soon,
Feras